Sys-taonew release

Western Logic ~ Eastern Flow
An Emerging Leadership Philosophy
Bob Browne
$29.95 USA

Hardcover, 6 x 9 inches, 232 pages
Over 50 graphs, charts and illustrations
Appendices, bibliography and index
Resource links to
ISBN 978-1-937462-00-0

In an era of rapid technological and scientific progress, why have traditional American leadership philosophies changed so little? Bob Browne demonstrated that with a more holistic, systems-based, customer-focused,  variation savvy management understanding, great profitability is not only possible, but probably inevitable.
— Rafael Aguayo, author of Dr. Deming: The American Who Taught the Japanese About Quality



About the Author
bobbrowneBob Browne is a native Oklahoman who started loading trucks and sorting bottles as a teenager. A third generation bottler, Browne is now Chairman Emeritus of Great Plains Coca-Cola Bottling Company, a business he sold in 2012. He is a graduate of Williams College and received his MBA from Columbia University. Browne lives in Oklahoma City with his wife, Karen. Sys-Tao is his first book.


cocacola copyIn this ambitious and wide-ranging book, Browne tells the story of the Great Plains Coca-Cola Bottling Company, and of his career-long journey to find a better way—more efficient, more caring, more capable—for the people and the processes under his leadership. Along the way, he explains the principles necessary to establish a more lifelike “Process Control Environment”—something very different from the more traditional “Command and Control” structures that are so familiar in western business—and he points to illuminating connections and convergences found everywhere in the world around us, from eastern spirituality, to biological evolution, to modern neuroscience.

What has emerged is a case study of how a classic American business transformed its processes and culture—and in doing so, found its way to record profits and industry-leading customer and employee satisfaction. Part memoir, part business philosophy manual, Sys-Tao is perhaps best described as a management book with soul.

  • Written by the CEO of one of the largest Coca-Cola Bottling operations in North America.
  • Author struggled against his traditional business education, and adapted the company’s culture to a more “holistic” and “right-brained” approach — and at the same time, to record profits and world-class customer service.
  • Bob believes that a business cannot be treated as mechanistic or deterministic — it should be treated like a living organism, and allowed to grow naturally. This requires management of processes, not people.
  • Many different fields of thought are discussed — eastern spirituality, living systems theory, biological evolution, modern neuroscience, the mechanisms of learning and motivation.

See the book’s website